We're here to enhance people's lives. By building people's confidence they're able to have better, more successful lifestyles. Imagine every haircut you've done, every color you've applied, or any marketing campaign you've launched; The ones you were confident in had better results. It's that confidence we want to bottle up and give to every stylist, service provider, and salon owner so that they can live their successful lifestyle dreams.


Our name, Form + Function, comes from the idea that anything we want to do or accomplish (Function) must be planned for and designed (Form) for success. We want you to have a big business mind with systems that can be understood easily, give predictable outcomes, and grow your business. We also want you to have a small business heart and care about your customers, provide for your team, and love your craft. It's the melting pot of these ideas that creates our unique approach.


Why do you do what you do? Why does your company exist?


Knowing numbers influences behavior. "I'm not a numbers person" doesn't fly.


Haircuts are everywhere. It's the experience that draws guests back.


A separate entity within the salon, reservations handles the workflow.


Learning is an ongoing, never ending, development cycle.


The backdrop to everything else, even systems have systems.


Your brand is your reputation, so what do you want to be known for?